The 9 Emotions of Indian Cinema HoardingsPaying tribute to the vibrant and unique hoarding-art of the Tamil film industry, The Nine Emotions runs the gamut of Tamil cinema history, celebrating its evergreen heroes, unique imagery, and irrepressible musical numbers.
V. Geetha & Sirish Rao, Illustrated by M.P. Dhakshna According to a second century Indian theory of aesthetics, there is a spectrum of nine emotions that the superior work of art should evoke and represent. This book picks each of the emotions apart, and explodes them into their modern context: Indian cinema billboards, or hoardings, as they are popularly known. A team of hoardings artists from Chennai’s vibrant Kollywood movie industry have created monumental paintings expressing each of the nine emotions in their own inimitable style. For the initiated, insightful essays illuminate this fascinating intersection of culture, commerce and politics. Graphic Design/Cinema Hardcover, 96 pages, colour
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