Shahid Datawala Designed as a large matchbox – complete with slipcase and striking edge – Matchbook is the first ever collection of Indian matchbox labels. Curious and visually stunning, matchbox labels come in a staggering variety of designs. A well-established brand quickly spawns imitations and variations as small producers compete with large ones in an anarchic marketplace. The book showcases almost 1000 colourful members of this extended family, including such brands as Cheetah Fight, Judo Deluxe, Tip Top, and New Shit. The introduction provides an insight into India’s complex match industry, where an unjust economy throws a shadow over the vibrant graphic art it produces. Graphic Design / Street Art Paperback 121x159mm 196 pages colour
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