V. Geetha & Sirish Rao, Illustrated by M.P. Dhakshna According to a second century Indian theory of aesthetics, there is a spectrum of nine emotions that the superior work of art should evoke and represent. This book picks each of the emotions apart, and explodes them into their modern context: Indian cinema billboards, or hoardings, as they are popularly known. A team of hoardings artists from Chennai’s vibrant Kollywood movie industry have created monumental paintings expressing each of the nine emotions in their own inimitable style. For the initiated, insightful essays illuminate this fascinating intersection of culture, commerce and politics. Graphic Design/Cinema Hardcover, 96 pages, Colour "Sure to extend the frontiers of film studies." - The Hindu "engages the reader in an unconventional and memorable manner.... a sound piece of scholarship that accomplishes its task of introducing Indian aesthetic theory and Tamil hoardings." - Southwest Journal of Cultures
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